We are an interdisciplinary branding and design consultancy specialized in fashion, lifestyle, sustainability, health and wellness consumer products and services. Our services include design research, concept development, strategic planning, product launch. The design areas include graphics, products, services, websites and mobile applications.

We focus on studying cultural trends and consumer behaviour to develop products and services that meet consumers' needs. Our holistic branding strategic approach helps our clients to discover, create, innovate and develop powerful brands and experiences that can sustain in consumers' mind. 


We have participated in many social enterprise consultancy projects to help them to grow, make profits as well as achieve social impacts. The social enterprises include Love Multiple Culture (LMC), Fair Circle, YWCA Garden View, YWCA Tai O Culture Centre, Salvation Army Fitness Club, and more. 





We are sincere


We focus on people


We dare to be different


We strive for quality


We work for making impacts



With a team of energetic and creative professionals, we strive to achieve excellence that delivers the best benefits to our clients to help them achieve profitable and sustainable growth.


Dr. Barbara S. K. Wong, the Founder & CEO, has a strong background in fashion and consumer goods market for over 20 years. She has actively participated in many social enterprise consultations and social innovation projects.


She was the Management Committee (Student Representative) of Jockey Club Design Institute of Social Innovation (JCDISI), School of Design, The Hong Kong Polytechnic University (2012 - 2014). She was the Assistant Professor of Xi'an Jiaotong-Liverpool University in Suzhou, China, and Visiting Scholar of Jiangnan University, Wuxi, China. She also established a research centre, Health & Sustainability Innovation Lab (HSI Lab) in Xi'an Jaotong-Liverpool University focusing on cross-disciplinary research on health and sustainability. 


Dr. Barbara Wong's Qualifications:


  • PhD (The Hong Kong Polytechnic University)

  • Postgraduate Diploma in Chief Brand Officer (Hong Kong Productivity Council) 

  • Postgraduate Certificate in English for Special Purposes (City University of Hong Kong)

  • Master in Accessories Design (Domus Academy, Italy)

  • Postgraduate Diploma in Managing Change (HKU SPACE)

  • Certificate in Art Therapy (HKU SPACE)

  • Master in Design (The Hong Kong Polytechnic University)

  • MBA (Marketing) (University of Stirling, UK)





The 7th Best Women Volunteer (Merit Prize) in Hong Kong (YWCA) 



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Tel: 852 - 5303-0263

Fax: 852 - 2664-1459


Mail: bbw@shine-21.com

© 2016 SHINE-21.COM